Coca-Cola India Reports ₹2,800 Crore Turnover for Limca in 2024
Coca-Cola India has shared great news — their popular drink Limca has become a ₹2,800 crore brand in 2024. This means Limca has made sales worth ₹2,800 crore in just one year. It’s a big success for the company.
What Helped Limca Grow?
Limca is a lemon-flavored soft drink that many people in India have enjoyed for years. In 2024, its sales grew a lot, especially in places like Delhi, Punjab, and Haryana. Coca-Cola says this growth happened because more people could find Limca in shops, and they also ran strong advertisements.
New Product: Limca GlucoCharge
To attract more customers, Coca-Cola launched a new drink called Limca GlucoCharge. This drink has glucose and electrolytes, which help people stay hydrated and energetic. It became even more popular when Olympic gold medalist Neeraj Chopra became the face of the product.
Connecting with the Youth
In 2025, Coca-Cola started a new advertisement campaign with actress Triptii Dimri. This was done to make Limca popular among young people and to remind everyone of its refreshing taste.
Coca-Cola’s Other Big Brands
Coca-Cola now has three billion-dollar brands in India:
- Thums Up (crossed $1 billion in 2021)
- Sprite (reached this level in 2022)
- Maaza (joined in 2024)
Limca might be the next one to reach this big milestone.
Company’s View
According to Coca-Cola, Limca’s success is because of new product ideas, better availability in stores, and smart marketing. They believe Indian customers are loving the brand more than ever.
